Description
Like you see it, it’s an extremely creepy baby that is made to look like Ronald Macdonald. Yes, it’s another Macdonalds advertisment.
Analysis
It is presented in such a way to creep people out I suppose, promote Macdonalds since kids love Macdonalds and a baby is a kid, and this baby is supposed to be cute. Way too thin eyebrows way too high, eyeliner and blood red lips, what’s there to not like!
Interpretation
IF the baby had been cute by common standards, then Macdonalds would have successfully promoted its image of an extremely popular fast-food restaurant well-liked among the children, alongside the Happy Meals, the toys, and the mascots. This piece, however, is creepy to a large extent because it is highly unnatural. The extremely pale complexion, contrasted with the red lips and hair gives an impression of something out of this world — a ghost, a monster maybe?
Yes, we can definitely relate the baby and his overwhelming makeup to the Macdonalds mascot, Ronald Macdonald, but Ronald is not a baby, and come to think of it, Ronald HAS creepy features.
Judgement
Personally, I think this piece is not successful in promoting Macdonalds. The only informative part about this poster is letting us know that there is a new outlet, opening somewhere, from the (very small) wordings on the top right hand corner. Instead of creating a better image of Macdonalds, this advertisment works in the opposite way.
However, this may just be the intention of the creator of this advertisement, the purpose being to attract attention and to create topics for disscussion. If the intention of the creator is really so, then I think this piece is successful in drawing attention – bad attention is still attention!
